Content marketing has become one of the most popular (and most effective) digital marketing strategies available, in part because of how easy it is to get started. The premise is simple: create written, visual, or audio content that people want to consume. When they...
Every business with a content marketing strategy has likely struggled with finding a good content writer at some point. We’ve seen it ourselves too many times… Finding high-quality content writers can feel like a maze, even in today’s “gig economy” when freelance writers seem to be a dime a dozen. In this article, we will provide you with some tips on how to find high-quality, talented, and trustworthy content writers.
Which content metrics and KPIs should you be measuring? Here is a brief guide on which metrics you should be paying attention to, and how and where to find them.
Many experienced marketers and businesses think they get a free pass on sentence structure, proper grammar, and even spelling when posting or sharing content on social media.
Social media is everywhere… You almost can’t get away from it! Love it or hate it, social media can be a powerful lead generation method for growing your business and your career. If you are trying to develop and sell your personal brand on LinkedIn, then your profile needs to be sharp and planned strategically. Here aree some tips and tricks on how to make your LinkedIn profile stand out.
Today is a short day. I wish I had the power to tell you that you could leave work at noon and finish your holiday shopping, but, sadly, I don’t. By “short day”, I mean that today recognizes what “short” means in several ways. First, it’s National Short Girl Appreciation Day (and who doesn’t love a short girl? Seriously…), and at 5:44 (EST) this morning, it’s officially the first day of winter – the shortest day of the year. It’s also “short story” day. So today I plan on sharing a short client success story (and I promise it will be short)…
If you are considering working with a marketing firm or a professional and high quality copy writer, then you likely have several questions, especially if you have worked with other marketing agencies that you weren't crazy about... If you have questions, such as what...
Can you believe it’s already Thanksgiving?!?!? Where did the year go? Now that the holiday season is officially in full swing, I can’t help but reflect on some of things that have happened this year – both good and bad – and how much I have changed, but only for the better. So what am I truly thankful for? YOU…
November 3rd is International Project Management Day. After working on this blog for basically the entire year, attending the PMI Global Congress in San Diego, California in September 2016, I have crafted a blog that serves as a guide to the latest project management trends, tips for project managers, and where project management is headed for 2017.