Many companies and entrepreneurs believe the content process is easy until they’re knee-deep in it. Just because they have good content creators and something to say, they think their strategy will be successful. 

Maybe not.

It turns out there’s a lot more that goes into an effective content strategy than just good content. Before you put the pen to paper, there are a few questions you need to ask yourself,  which include: 

• Who is my audience?
• What do I want to accomplish?
• How does my content align with my end goals?
• Which pieces of previous content were effective? Which were NOT?
• How will I measure success?
• How do I include SEO?
• What is my competition doing? Are they successful?
• How do I want to distribute the content?

With over a decade of experience creating successful content strategies, the Jaguar Business team will make sure your content strategy aligns with your business goals and speaks to your desired audience, all while setting you up for the best return on your investment. 

Not only do we look at the big picture and work with you to determine goals and objectives, but we report back to you and deliver an in-depth analysis of how your content is performing.