Mobile app marketing has changed the way we communicate, share data and information, and even how we buy as businesses and consumers. When we talk about “changing the way we buy”, we mean the entire purchase process—from discovery to delivery.

In fact, according to recent mobile marketing insights, users spend approximately 51 percent more time browsing and buying via mobile apps compared to desktops. So if you haven’t fully embraced mobile app marketing for your product or service, then you are clearly missing out…

If you are researching and brainstorming ways to boost your mobile marketing strategy or you are looking for more information on how to integrate mobile app marketing in your digital marketing strategy, then read on to learn five ways apps are changing the way we buy.

·       Sharing and communicating – It’s no secret that mobile devices have completely transformed the way we share and communicate with customers. From text message marketing and social media apps, such as Facebook, Twitter, Snapchat and Instagram, sharing pictures of happy customers using a product is just one example of how mobile apps have changed the way we deliver effective messaging and share information to audiences.

• Customer service – By the power of using Twitter, customer service has never been easier. For example, if a customer “tweets” an inquiry or complaint to a company’s Twitter handle, then a member of your social media monitoring and marketing team can respond to that customer directly.

  Your mobile marketing strategy should include key customer value and brand drivers in order to capture your audience with mobile apps and mobile marketing.

·       Discovery to Delivery – From discovery to delivery, “there’s an app for that”. By researching and discovering a new product or service, completing the sale, and tracking the sale through to procurement, customers can complete each stage of the buying process without ever opening a laptop or sitting down in front of a desktop.

·       User experience – But apps aren’t all about the sale; they are also about the experience. The user’s experience, also known as “UX” in the mobile marketing space, refers to how a user interacts with an app, which is just as important as the purpose of the app itself. An app should be tailored to the user’s experience, and should be an integral part of any mobile marketing strategy.

By studying how users interact with your website, and implementing those insights into a task-based mobile app design, you can enhance your user’s experience.

·       Security – In today’s digitally driven era, security is one of the most important things to keep in mind when designing or pushing any app. Security is also one of the greatest risks to users, and can even make or break the way users engage with your app.

Because mobile apps have changed the way we buy, they have also has changed the way we share personal information and how we protect that information. How does your company plan to use and protect a user’s information?

Mobile app marketing is where it’s at, and it’s changing the way we buy. From desktops to devices, we no longer rely on making phone calls, visiting a physical location or even visit an eCommerce site to make a purchase. While these examples are still effective approaches for some industries, mobile app marketing has taken control, and has changed the way we buy.