A Modernized Website and Tech Stack for an Education Company

Project Type:

Website redesign and rebuild

Framework / Methodology:


Project Management System:





New resources, team members, and leadership collaborating for the first time. During the beginning of the project, the team was was conflicted on the project delivery priority—driving an MVP-based delivery or a timeline-focused delivery. 


As the project manager for a website rebuild and redesign project for a new, self-organized marketing team, I led a diverse group of individuals through the complexities of creating a brand-new digital presence. Despite facing significant constraints in terms of timeline and team resources competing with other projects, we were able to overcome challenges and deliver a successful outcome. From the outset, it was clear that effective communication and collaboration would be crucial to our success. With a team from various departments and skill sets, I focused on fostering a cohesive and goal-oriented environment. We established clear roles and responsibilities, set realistic expectations, and established regular check-ins to monitor progress and address any issues that arose.

One of the biggest challenges we faced was managing competing priorities. With multiple projects vying for attention, it was essential to prioritize tasks and allocate resources judiciously. We worked closely with stakeholders to identify key milestones and deliverables, allowing us to stay on track and make informed decisions about resource allocation, and outsourcing to external resources (vendors and freelancers) when necessary. Despite these challenges, our team remained committed to our goal of delivering a high-quality website on time. Through effective project management techniques, including agile methodologies and iterative development cycles, we streamlined the process as much as possible and maintained momentum.

As we approached the final stages of the project, we conducted thorough testing and quality assurance to ensure that the website met our standards for functionality, usability, and design. We solicited feedback from stakeholders and made necessary adjustments to fine-tune the user experience.

In the end, our hard work and dedication paid off, and we successfully launched the new website on schedule. The site received positive feedback from both internal and external stakeholders, and it has since become a valuable asset for the organization.

What were the keys to success for this project? Effective communication, resource management, and adaptability. By leveraging the strengths of our team and staying focused on our goals, we were able to overcome challenges and deliver a successful outcome that exceeded expectations.