Is your organization failing to close the gaps between strategy and execution? Most projects fail due to poor planning or lack of execution. Here’s how to project manage your digital marketing campaign.
Account-Based Marketing vs. Customer-Centric Marketing: What is the Difference? [2020 Update]
In the last few weeks, there has been a lot of buzz on account-based marketing (ABM) and customer-centric marketing – and which is the best strategy. But what exactly is ABM and what is the difference between the two? How do businesses know which strategy is best? And when did marketing get so complicated? Read on to learn more about the specifics of customer-centric and ABM strategies and how to determine which strategy is best for your business.
4 Simple Steps to Writing a Business and Marketing Plan for 2017
It’s that time of year again. December is a busy month, full of tying up loose ends before the end of the year, making holiday plans, shopping and traveling. December is also “Write a Business Plan” month. In fact, one area of your business plan that shouldn’t get left behind for 2017 is content marketing…
What Does Your Business Do Again?
I’ve been in business for 6 years, and it’s amazing to me that most people – including my own friends and family – still don’t understand what it is that I do…
5 Powerful Ways Apps Are Changing the Way We Buy
Mobile app marketing has changed the way we communicate, share data and information, and even how we buy as businesses and consumers. When we talk about “changing the way we buy”, we mean the entire purchase process—from discovery to delivery.
How to Write Your Own Story (In Less Than 20 Minutes!)
Me? I’m a big “I-have-to-write-it-down” kind of person. If you are too, then you might benefit from this worksheet – “How to Write Your Own Story” – to help you with your business’ marketing, in 6 questions or less.